CLIENT
Kynta
CLIENT
INTRODUCTION
Kynta started out as a cashback app which allowed users to save on their purchases, and also allowed merchants to connect with new customers through direct-to-consumer marketing.
They came to us with a vision for a redesigned app which would no longer only be about cashback, but an entire hub for financial payments, and within a 4 month engagement Vitreum delivered a fully rebranded and redesigned mobile app experience with a powerful backend dashboard for merchants to track their business operations.
At the core of Kynta's original value proposition was a dual-sided marketplace connecting consumers with merchants seeking targeted customer acquisition. We redesigned the cashback experience to feel less transactional and more rewarding for the average user.
We also designed a specialized tool that allows enterprise clients and partners to benchmark DeepMark's AI models directly against industry-standard solutions.
The platform enables users to upload real content samples and run comparative tests, seeing firsthand how DeepMark's watermarking and detection capabilities perform against competing models in real-world scenarios.
The merchant dashboard serves as a complete business intelligence tool, moving far beyond simple cashback management. We created a multi-panel interface where merchants track sales performance, customer acquisition costs, campaign ROI, and payment processing in real-time.
At the core of Kynta's original value proposition was a dual-sided marketplace connecting consumers with merchants seeking targeted customer acquisition. We redesigned the cashback experience to feel less transactional and more rewarding for the average user.
Expanding beyond cashback, we designed Kynta's peer-to-peer payment system to compete directly with established platforms while leveraging their existing merchant network.
The merchant dashboard serves as a complete business intelligence tool, moving far beyond simple cashback management. We created a multi-panel interface where merchants track sales performance, customer acquisition costs, campaign ROI, and payment processing in real-time.
